Top 5 Beauty Retail Apps in Kenya Q3 2025: Performance Insights

In the third quarter of 2025, the beauty retail app market in Kenya showed varied performance across the top five applications, as reported by Sensor Tower.

Think Dirty demonstrated a fluctuating trend in weekly revenue, peaking at $11 in late June and early September, with a noticeable decline to $9 by the end of the quarter. Downloads started strong at around 1.8K in late June, gradually decreasing to approximately 775 by the end of September. Active users showed resilience, beginning at 13.3K and closing at nearly 14.6K, indicating consistent user engagement.

StyleKorean experienced no revenue throughout the quarter, yet managed to maintain a modest download rate, peaking at 203 in early August. Active users saw a rise from 834 to 870, with a mid-quarter peak of 1.0K, highlighting a stable user base.

The Nykaa - Beauty Shopping App recorded no revenue but had a steady increase in downloads, reaching 85 in early September. Active users grew from 586 to 625, reflecting steady app usage.

MLH APP also reported no revenue, but downloads varied, peaking at 136 in mid-August. Unfortunately, there was no data on active users, making it difficult to assess user retention.

Lastly, Nice One | نايس ون showed no revenue with a low download rate, peaking at 58 in mid-September. However, active users increased from 78 to 89, with a peak of 142, indicating an engaged, albeit small, user community.

For more detailed insights and data on app performance, visit Sensor Tower's platform.